Soomin news

We can’t believe how fast 2013 has flown by! It is almost 2014, and the last few months, we have been busy at Soomin designing our new 2014 collection, which will be available on our website and in our stores really soon.

The new collection called ‘Hello Moon Pony’ was a collection that I had the most fun designing so far! I let my inner child free – using inspiration from different anime, cartoons and characters I love. (More on this next week!)

September saw Soomin in our first ever London Fashion Week event, held at the Wolf&Badger showroom in Mayfair. It was a whirlwind 3 days and we received an amazing response to our ‘Hello Moon Pony’ collection.

Some of our gorgeous Soomin friends modelling the collection.

End of October was Nicole Levy’s Press day with reputed stylists, editors and press all visiting the showroom to see our new Hello Moon Pony collection. We love the way Nicole styled our collection with props related to our inspiration!

And to finish – our first Vogue feature!!! See more here.