Soomin News

2013 has already shown itself to be a pretty exciting year for Soomin, with our new ‘Dance Kaleidoscope’ collection getting some amazing press, and being picked up by some really great new stores!

One of the most exciting news was our ‘Jenny’ neckpiece featured on Demi Lovato on the cover of Company Magazine UK! Being our first ever cover feature, we were pretty ecstatic and, of course, Demi looked gorgeous!

Check out some of the other amazing press we’ve been featured in lately on our Press page.

Another exciting update was Soomin being chosen as one of the new designers to be stocked in the amazing boutique ‘Wolf & Badger’. Those of you in London have probably heard of Wolf & Badger by now (if you haven’t you have been missing out!) Wolf & Badger have two stores (we are in the Notting Hill branch) and they carry a fantastic selection of up-and-coming brands, and we are so excited to be a part of this. Check it out!


We were also asked by luxury lingerie boutique ‘Petits Bisous’ to create some extra large versions of our silk scarves – why? To be used as sarongs of course! Exclusive to Petits Bisous – head into the store to buy  a gorgeous luxury sarong.

As a designer, you are always asked “What inspires you?” – tomorrow I’ll let you know the inspiration behind the ‘Dance Kaleidoscope’ collection and our cult laser-cut leather wing collars. Stay tuned!